CSR strategy developed over the last few years can be summed up with four main scopes:
- Integrated Decision-Making
- Stakeholder Engagement
- Corporate Citizenship
Moving from a “set of actions and projects devoted to sustainability” to a “sustainable strategy,” empowering the management team to adopt a consistent approach, with the aim of accentuating the capacity to single out the interrelationships between business dynamics and the set of contextual and scenario variables, and ultimately improve the quality of corporate decision making.
SEA aims to gradually incorporate socio-environmental sustainability issues into its Vision, strategic options, business plans, budgets, risk system, and how it measures managerial performance. The aim is to guarantee the company’s ability to create long-term value while taking into account all the variables that affect it.
Listening and Stakeholder engagement
Periodically, SEA carries out sample surveys with corporate stakeholders subdivided into categories, to assess their perception of the quality of the relationships with the SEA, to assess SEA’s management skills and the direct impact of its actions on them.
In addition to these surveys – especially in connection with the launch of important projects such as the Master Plans – meetings were arranged to engage with the most representative corporate stakeholders. The involvement of internal and external stakeholders in recent years was of particular importance in the implementation of company projects such as the development of the Ethics Code, The Social Challenge, Mind the Future and the Family Audit.
Accountability in relation to strategies, processes and impact is not restricted to solely creating a Sustainability Report.
An 8-year partnership with the Centre for Territorial and Industry Development of the LIUC Business School is in place, which measures more precisely and reliably the socioeconomic externalities created by Malpensa and Linate airports on various territorial scales. The goal, on the one hand, is to acquire in-depth knowledge of the economic role played by the airports in the local and national context and on the other, to support informed methods of engaging with the region.
A Corporate Citizenship Policy was developed in 2012 and a detailed procedure was launched in 2019 to govern the ways in which the company plans, manages and reports on its donations and sponsorships. The policy was created to define efficient and progressive strategic social and organic investment strategies in sync with the Company’s business profile. The social investments realised in the last eight years have reaffirmed that SEA’s role as a company is not limited to the optimal management of its airports but also entails the ability to create symbiotic relationships:
- with the region hosting its infrastructures;
- with non-profit associations which seek to respond to local communities;
- with SEA personnel, not just viewed as employees, but as citizens who, outside their work, see their involvement in good causes as an important part of their own personal development.